Keyword Research is one of the most important initial steps for SEO (Search Engine Optimization). This is the process of finding and analyzing words and phrases that people use in search engines.
Importance Of Keyword Research for SEO
Keyword research impacts each other SEO task that you perform, including discovering content subjects, on-page SEO, and effort and advancement.
Organic traffic doesn’t happen unintentionally. Organic traffic comes from a genuine person typing keywords into Google and discovering your page from the search results. So, you need to rank for keywords that drive qualified traffic to your website and impact your business.
For this reason, Keyword research is usually the first step in Search engine optimization. And also by researching keywords you can figure out the actual target market.
How to Get Keywords Idea?
Here’s where you come up with topics that your target audience is curious about.
For example, you want to run an SEO agency.
Now, ask yourself “what topics do people search for that are related to your business?”
Some topics will come to mind like that:
-Keyword research
-On-page SEO
-Technical SEO etc.
(These topics aren’t keywords. They’re wide themes that you’ll eventually utilize to penetrate down to particular Keywords)
Then, use Google and YouTube Suggestion for an idea – Now that you have a list of topics, sort each one of them into Google. See what actually Google suggests to you…
Got some idea, right?
There are some important keywords to add to your keyword bucket. Because Google suggests keywords that are searching by lot of people.
Also, get some idea from YouTube Search Suggestion –
Another way to get ideas is to check out the “Search related To” section – Scroll down and you will find a list of keywords that are related with search query like this.
Also get more ideas from Reddit, Wikipedia, Forums, and using keyword research tools. There are lots of tools for researching and analyzing keywords.
Types of keywords
Basically described by their length there are three types of keywords
• Short tail Keyword (also known as the head, broad, or generic keywords)
• Mid-tail keywords. (2 or 3 words)
• Long Tail keywords (4+ words)
Long-tail keywords are usually less competitive. If you want specific audiences, then you DEFINITELY want to target long-tail keywords.
Keyword Research Factors
If you found yourself ranking top for the keywords you have chosen and still not seeing expected traffic.
• Search Volume: (The more people search for a keyword, more traffic get from it)
• Organic Click-Through-Rate
• Keywords Difficulty
• Keyword Relevance
• CPC
• Keyword Trend etc.
The best keywords need to be balanced and analyzed based on expected volume, competition, and where a searcher can be within the ‘buying cycle’. Broaden your decision-making to consolidate all of the factors above. Get ideas about keyword research factors.
Finally, If you find an amazing keyword, you need to require up as much to begin with page real bequest as you’ll. To begin with, create content on that topic on your own website. Then, publish keyword-optimized content on authority sites, like YouTube, LinkedIn, Medium and more.